Ahmed Alattas
Mary Gates Research Scholar
Winter 2020
Project
How Does Cuisine Diversity Impact Intended Consumption
We demonstrate that the presence of diverse cuisine options (cuisine diversity) increases intended consumption and alleviates boredom compared to being limited to one cuisine. While food variety is generally theorized to increase consumption across contexts, we establish a situational constraint: cuisine diversity is less desirable and is perceived as “clashing” more in one meal than across multiple meals. We discuss the implications of diverse cultural products’ capacity to influence decision-making and the necessity of attending to context-dependent factors when predicting how exposure to diversity may shape behavior.